As sustainability becomes an increasingly important driver of competitiveness in the tourism sector, more and more businesses and organisations are choosing to join Barcelona Sustainable Destination (formerly the Barcelona Destination Tourism Sustainability Commitment). The programme has become the leading platform for organisations looking to stay ahead of the sector’s emerging challenges, share knowledge and adopt more responsible management practices.

With more than 1,200 member organisations, the network is built on a methodology that combines custom guidance, ongoing training and group events, underpinned by a holistic approach aligned with the 17 Sustainable Development Goals (SDGs). Participating organisations receive specialised technical support and share working sessions with industry peers, enabling them to build genuine partnerships and exchange ideas and experiences.

But the value of the programme goes further still. It is part of a wider movement that is redefining Barcelona Destination’s position in the international arena by strengthening its competitiveness and visibility as a sustainable tourism benchmark. Joining the programme means becoming part of a network where good practices are recognised, validated and showcased.

So what, specifically, does an organisation gain by joining? Looking ahead to 2027, the programme is working on a range of new developments, including:

  • Public recognition: Barcelona Sustainable Destination is a recognised, locally rooted programme that residents and visitors will be able to identify clearly.

  • Regulatory compliance: alignment with the new European Directive 825/2024 on greenwashing, with the rigour and transparency demanded by the market.

  • Meaningful data: robust monitoring of indicators to make every improvement achieved visible and easy to communicate.

  • Simplified processes: a more streamlined, accessible verification process for every type of organisation.

  • Visibility in European forums: a presence in leading international forums and campaigns involving industry influencers and media outlets.

  • Exclusive benefits: free access to Barcelona Provincial Council’s Tourism Circle, discounts on the University of Barcelona-affiliated School of Hotel Management and Tourism master’s programmes, higher scores in Service Catalogue applications and partnerships with tourism-sector OTAs.

All of this serves a clear purpose: to turn sustainability into a real competitive advantage. The programme’s new framework further strengthens the value of membership. More than a certification, it offers access to a community moving in the same direction and helping to define the future of tourism in Barcelona Destination.

Join the network of more than 1,200 organisations working to make Barcelona tourism more responsible. Find out how to join.